
Chateau
Ste. Michelle
Rebrand &
Exploration
A rebrand project of the popular Winery in Woodinville, WA.
In this particular project, I was tasked to undertake a complete transformation of a chosen brand. The brand I opted to re-design was Chateau Ste. Michelle, an esteemed and time-honored winery located in the state of Washington. My primary goal was to execute a thorough rebranding initiative that encompassed a wide spectrum of elements, including the creation of visual representations and mock-ups, careful consideration of typography choices, the crafting of captivating logos, harmonious color scheme selection, and the culmination of the work in an engaging and impactful presentation to effectively showcase the work.
Above is the final presentation I used for the project. It’s designed to be easily shared and used within the company’s marketing teams, to ensure cohesiveness and brand recognition across their various platforms and needs.
Below is a closer look at the branding and mockups.