Leaf & Lemon
Houseplants
Lemonades
& Local Art
Branding, media, and designs for my houseplant & lemonade company.
Leaf & Lemon is a business born from the collaborative work of my brother and I. Fueled by our profound passion for houseplants, delectable exotic lemonades, and captivating local artwork, we transformed our dreams into a reality. Along our journey, we garnered recognition by participating in and achieving numerous accolades in local entrepreneurial competitions, all the while being guided by several invaluable mentors from around Southern Utah. Remarkably, within a mere six months, we sold nearly 200 houseplants and achieved a remarkable sales record reaching nearly $10k. As the creative force behind our brand, I personally undertook the responsibility of crafting our distinctive branding, engaging media, and designing every aesthetic aspect of our enterprise.
Above is a branding guideline I created for our company which includes examples of imagery to use in marketing, mockups, color profiles, motifs, fonts, and more.
Below is a collection of products, Instagram images, our market setup, the plant stand we operated in a local coffeehouse, and additional marketing and promotional work I created for our brand.
